Photo Credit: National Cable & Telecommunications Association

We’ve caught up on our sleep and calmed down from the excitement The Cable Show had to offer, so this is the perfect time to share our experience.

The show floor looked amazing in the iconic Boston Convention centre, with approximately 12,000 industry professionals in attendance. Imagine Park created conversation around communication and the show was even surprised by a flash mob! Among the traditional celebrity appearances, the Cable Show was all about the evolution of conventional cable going beyond the walls of your home, and creating mobile content that can be accessed anywhere. Consumers are mobile, and they want to take their ‘couch media’ with them! As we talked about previously, instant messaging is a natural addition to any service, which allows for increased sharing and community building.

We had some interesting conversations with several companies around our Eyeball Messenger client software and its related developer kit (SDK). It seems MSO’s are embarking down new service development paths and looking for tools to reach their goals. Service evolution was on everyone’s mind.

The other point that became clearly obvious to us during the show was in order to deliver this new cable experience, cable players will have to focus on partnerships. This was well illustrated with the joint announcement at the show by Time Warner, Cox and Comcast who have partnered up to offer a collective 50,000 WiFi hotspots under a new brand, CableWiFi.

However they get there the cable industry is heading in for big change and we’re happy that offerings like Eyeball’s carrier-grade voice and video, IM and NAT Traversal solutions will be part of the evolution.

On your way out, don’t forget to check out our pictures from the show.